Grow Your Residential Business with Lutron

Win projects, create loyal customers & build your reputation as a trusted installer by partnering with the leader in lighting control.

Two Paths to Partner with Us

Whether you're a contractor completing a kitchen renovation with lighting controls or a custom integrator inspired by advanced home technology, Lutron has a partnership program for you.

 
A Lutron Dealer standing at his office window with a city view beyond.

Lutron Dealer. Your gateway to Lutron's luxury portfolio—unmatched whole-home lighting control.

The Lutron Dealer program grants custom integrators exclusive access to Lutron's integrated residential offering—Intelligent Lighting that mimics the feel of natural light, whisper-quiet window treatments, hand-crafted keypads, and intelligent systems. Dealers enjoy members-only pricing, marketing and technical support, and visibility to homeowners looking for Lutron solutions through our Find an Installer tool.

 
Preferred Pros

Lutron Preferred Pro. Be the contractor homeowners trust with lighting controls.

Preferred Pro is a loyalty program for professionals who care about providing clients with exceptional lighting control. Lutron helps Preferred Pros build skills, grow their reputation, and save time on the job with 24/7 support. Members connect with local homeowners through our Find an Installer tool and receive rewards whenever they purchase and install Lutron products. 

Our Unrivaled Legacy. Your Ongoing Success.

The best way to move forward is with a team that's done it before. For 60+ years, Lutron has been dedicated to growing the demand for better lighting control in homes. We look forward to sharing innovations, insights, and support with new partners—because when you succeed, we succeed.

Lutron Dealer meeting with two clients in their office.

Deliver innovation & excellence to your clients.

Since inventing the solid-state dimmer in 1959, we've developed thousands of patents, pushing what's possible in lighting, window treatments, and control. When you partner with Lutron, you're partnering with time-tested excellence.

Electrician installing a Lutron keypad into a wall.

Industry-best products & powerful business partnerships.

Partnering with Lutron means more than access to industry-leading lighting controls. You add a global team with proven success developing the lighting market and a shared goal of increasing demand for better lighting experiences.

CNC machining a Lutron component.

Reliability you can stake your reputation on.

We obsess about the details so you don't have to. Every Lutron product is manufactured to the highest standards and end-of-line tested. Dimmers, processors, and drives work out of the box, limiting callbacks and creating loyal customers.

Explore Stories from the Field

From architectural landmarks to the house next door, best-in-class lighting controls empower professional installers to do great work and grow their business. 

 
Video showing how Pros win with smart lighting control

Get a Pro's Perspective on Smart Lighting

Tom Shafnisky of Shafnisky Electric shares what he's learned from years of smart lighting installs.

  • PRO PROFILE
  • VALLEY, PA
 
exterior-taliesin-west-1394

Taliesin West

Modernizing the lighting at Frank Lloyd Wright’s historic winter retreat.

  • CASE STUDY
  • SCOTTSDALE, AZ
 
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Find Available Training Courses

Expand your expertise with self-paced online courses and in-person instruction.

  • LIGHTING CONTROL INSTITUTE

Anybody who’s ever lived with [Lutron lighting control] never wants to live without it again... Lutron hasn’t just changed our business. It’s become the core of it.

BRIAN RICHARDS PRECISION MEDIA SOLUTIONS

New & Noteworthy

Be seen by homeowners.

Get your business featured on Lutron's Find an Installer tool, where homeowners go to connect with local professionals. As a Lutron Dealer or Preferred Pro, your business information is automatically included on the site.

Lutron professional using Find an Installer tool via tablet.

The Preferred Pro web app. A one-stop dashboard for running your business with Lutron.

Stay organized and drive growth from your phone, tablet, or desktop. Track jobs, get updates on trainings for you and your team, and check progress toward earning exclusive Lutron promotions and rewards.

A glimpse of the Preferred Pro web app dashboard on desktop and mobile.

Lutron Connect. A unified software platform that empowers you to deliver projects faster with less work.

Simplify lighting project management and collaboration with a suite of coordinated tools that are easy to use. All Lutron Dealers and Preferred Pros receive free and unlimited access to Lutron Connect. 

Lutron Connect app provides a cloud-powered platform of tools

Are you a homeowner looking for an installer?

Connect with Lutron-trained professionals in your area by using our Find an Installer search tool.

FAQs

What's the difference between the Lutron Preferred Pro and Lutron Dealer programs?

The Lutron Preferred Pro program is a loyalty program that rewards the purchase and installation of a variety of Lutron products. The Lutron Dealer program grants members exclusive access to sell Lutron's most advanced residential systems. 

A Lutron Preferred Pro specializes in installing a wide range of stand-alone wall box solutions (dimmers, switches, and fan controls), residential lighting control systems (RadioRA 3 and Caséta), and shading products (Triathlon and Caséta).

A Lutron Dealer is a qualified custom integrator authorized to design, sell, and install the full portfolio of Lutron's residential products including luxury whole-home lighting control systems such as HomeWorks and RadioRA 3, Palladiom shades, and Intelligent Lighting brands such as Ketra, Rania, and Lumaris.

Still have questions? Contact us

What are the requirements to become a Lutron Preferred Pro or Lutron Dealer?

Both programs require the completion of a formal application and approval from Lutron.
Learn more.

To become a Lutron Dealer, your company must have been in the residential systems business continuously for the previous year. In addition, prospects must satisfy unique program requirements to gain access to sell HomeWorks, Intelligent Lighting, and shading solutions. Learn more.

How does Lutron help me get leads? 

Both Preferred Pros and Lutron Dealers are featured in Lutron's Find an Installer search tool used by homeowners and residential design professionals to find trained installers in their area.

What type of training is available for Preferred Pros and Dealers?

Lutron Preferred Pros receive complimentary access to Skill-Builder Training Tracks—a series of Lutron-produced videos and practice labs designed to sharpen expertise in selling, designing, and programming Lutron products. Hands-on learning experiences include free products to train with.

Lutron Dealers gain access to courses offered by Lutron's Lighting Control Institute. These courses help Dealers stay up to date with current products and best practices.

Can I upgrade from Preferred Pro to Dealer? 

Yes, an established pathway exists. Start where you are and grow your business over time. Some Lutron Preferred Pros go on to become Lutron Dealers.

What support does Lutron provide after I enroll?

Once a Preferred Pro reaches the Silver tier, they receive access to an exclusive tech support hotline staffed by specialists who help installers troubleshoot while on the jobsite. Platinum-tier Pros can offer their clients Lutron's App Assist service—a dedicated number homeowners call for app training and support, reducing callbacks and service visits.

Learn more about the benefits of the Preferred Pro program.

Lutron Dealers receive exclusive discounts on a wide range of Lutron luxury portfolio products, as well as event support and marketing tools. They also benefit from regional support in the form of Lutron sales personnel, local Lutron representatives, and senior sales executives.

Learn more about the benefits of the Lutron Dealer program.

Resources & Links

Book a Tour at the Experience Center

See Preferred Pro FAQs

BECOME A PREFERRED PRO

Join the Preferred Pro program.

BECOME A DEALER

Explore the Lutron Dealer program.